Momiji Beauty’s First Brick-and-Mortar Store in Mexico

After establishing a strong online presence by introducing Korean beauty products to the Mexican market, Momiji Beauty sought to create a physical space that would enhance the customer experience. The aim was not only to display the brand’s extensive product range but also to provide a welcoming environment for its loyal clientele.

The design concept elevates the traditional retail space by offering a personalized, intimate experience. Visitors are immersed in an atmosphere reminiscent of stepping into a friend’s bathroom—an inviting, playful space where they can explore and experiment with products while engaging in meaningful interactions. This thoughtful design approach reflects the brand’s core, fostering a deeper connection between the customer and the brand.